Laura DeGraff

Vice President of Digital Acquisition, Barclays US

Laura DeGraff

Laura DeGraff

Vice President of Digital Acquisition
Barclays US

Speaker 2016

Laura manages digital strategy and online account acquisition for Barclaycard-branded credit cards, focusing on new innovations within the bank to deliver a best-in-class online experience to prospective customers. With over 15 years of experience managing online marketing, her expertise includes a wide variety of digital media, including paid search, SEO, affiliates, display, and creative development.