VP Digital Acquisitions
As Vice President of Digital Acquisitions for Barclays, Aparna is responsible
for developing acquisition strategies across credit cards, online savings, and personal loans. Her focus spans across technology, process engineering, product management, and marketing. Omni-channel marketing across a connected MarTech suite that offers seamless integration of first-, second-, and third-party data is the core of marketing initiatives driven by Barclays. Aparna has an MBA from Columbia Business School, New York.